Email Marketing still the best way to keep in contact with customers

We all know that the behaviour of consumers in the US and in Europe is often quite different. However the gap has narrowed in recent years. Eventually even though it may take a few years, eventually the trends set in the US will become part of day to day life in Europe. This is true too when it comes to email marketing. smartFocus reported that US consumers do prefer email marketing above all other marketing methods and voted email marketing as their preferred channel of communication and response.

It was further revealed that consumers did buy from the companies which communicated with them via email. 79% of people who have been contacted by email marketing actually made a purchase from the companies using this marketing method.

Nearly 25% have opted in or requested that companies actively contact them using social media sites. The consumers went on to say that they felt, that email marketing as long as it was done in a professional manner was the least intrusive method of contacting people.

Using social media as an advertising platform is a relative new way of interacting with potential customers, and the interest may seem low at this point, but the age groups of 25-40 have made this their preferred method of getting contacted or contacting themselves other people.

Businesses and retailers should take note of what is around the corner. Anyone ignoring the potential of Social Media may do so at their own peril.