People use the Internet more than the Phonebook

There are a great number of Search Marketing Studies which come to the same conclusion “Local Search is on the increase”  Having a local presence, and being found by local people is becoming more and more important. Surveys show, that people are beginning to use the Internet to find information about their local businesses are start using the Internet more than the Phone book!!!  - Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility. Today people are using the net to find info and local businesses. The days of the Phone Book and certainly the days of the YELLOW PAGES are over.

Now is the time to get your business in front of your local customers. If you have a website you must start to compete for visibility on the web.

It is very important to understand the different Search Engines and how they deal with search requests and how they in fact return such requests to the user looking for local information, information which relates to his locality. This is particularly important in the case of Google as Google accounts for the vast majority of searches. Have a look at how Google determines the returns of the local Search.

1. The size of the area as defined by the keyword search, or map space being viewed.
2. How sure Google is that in fact there is a business at the listed address doing what it says
3. How Google defines the geographical region’s centre, either by keyword or map

There are some variables within this concept. The three criteria listed above may not be all the tools Google has to determine who should be returned and what should be returned in the Search Engine Results Pages. Google does never reveals all, but looking at what we know we can know optimize our clients site accordingly, using what we know of how Google looks at things.

Looking at geographic location is an important point, because distances to shops, who is nearer and who is further away from their doorstep will also influence peoples choices. There is a lot more to consider before we can decide on how a clients campaign should be structured, to ensure the very best results.

Contact us and we will be happy to sit down with you and show you how your business can benefit from local search with major Search Engines.