Where does online advertising lead us in 2010

Before we have a look at the online advertising outlook for 2010 lets us look back a moment what happened in 2009. We all agree, that 2009 was a pretty gloomy year at best, but that did not stop online advertising to grow against all odds. Even though advertising budgets have been slashed by pretty significant margins there was still an increase in online advertising.

Many companies have started to realize that accountability in advertising is an important issue, and that traditional forms of advertising such as newspapers and magazines cannot provide truly accurate figures when it comes to who has read the advertisement and how often it was read. These fine tuned figures and information can only be gained by using online marketing products.

Companies also started to take not of the Social Media Environment and looked at ways of how to better use such platforms to get their brands and products closer to potential consumers.
Likely Top Advertising Trends for 2010

1.We will see more interesting and interactive online advertising.
The use of video within websites will also play a bigger role in 2010. Overall,  anything which enhances the user experience will be a firm favourite in web development for the foreseeable future.
2.We will make better use of streamlining social media platforms.
The past year has helped us to understand better the influence social media can have on our online advertising efforts and together with our ability to better measure ROI (return on Investment) we will see more movements towards understanding the relationship between online adverts and the direct link to the purchase made as a result of the online advert.
3.New technology will be in place to make use of the “smart phones”
Now we can measure the success of mobile phone advertising which will be growing in the coming years to huge dimensions.
4.We will see more cross marketing activities.
The extraordinary expansion of the video games market especially of the games which are being played online will open new doors to interactive marketing across borders. The more people will see that opening the more activity we will see within that spectrum.
5.Existing Social Media sites will offer new advertising channels.
It is very likely, that Social Media sites will look towards providing more platforms and better ways to encourage marketers to use them as advertising outlets for their products and services. Some of the Social Media sites have not even begun to monetize the power of their sites.