What works best SEO or PPC?

This is the age old question: Should you spend your marketing budget on PPC (pay per click) or SEO (search engine optimization)?

Spend your money on both, try and get a good mix and find a good SEO company who can advise on how to get both PPC and SEO to work in harmony for you.

Whatever you chose to do, it must be a strategy which helps you to achieve your short and medium marketing goals. PPC is most likely the way to get quick results, whilst SEO is a marketing concept which will take time to implement but once it starts to show results it may be the better long term option. However it is difficult to make such a statement without having a specific case to relate to.

The advantages of Pay per click advertising :
Quick results, quite often on the same day the campaign is live.
PPC can be implemented at very short notice.
PPC advertising can be targeted geographically quite accurate
Pay per click is often used by websites which are badly designed would
Never get a page 1 Ranking with major Search Engines.

The disadvantages PPC
PPC is not an easy step to take for novices
PPC can become expensive if the wrong Search Phrases are chosen
And the wrong bids are made for them.
Your competition can click all day long on your adverts costing you a fortune,
Wasting your entire marketing budget day after day, and you never get a response.
General Click Fraud is a problem

The advantages of SEO (Search Engine Optimization)
No click fraud possible
You get a page 1 Google Ranking for free
Organic Page 1 Ranking means FREE site Traffic
Payment for organic SEO is a one off payment and you have a long term
Benefit and Page 1 position if the SEO Company has done a professional job.

The disadvantages of SEO (Search Engine Optimization)
It is time consuming
Quality SEO can also mean, that you have to make changes to layout and design of your site
But you will benefit from these changes in the long run.