Tips on web design
Titles and Navigation for your Website
If you are a professional in your field, you notice quickly if old technology or machinery is used. The same applies to web design and websites in general, which is our field of expertise. Upgrading your website and implementing basic site structures can often have an immediate positive affect on your site. It probably will look more organized and become more user friendly but it will also improve your websites ranking with Search Engines.
Why Page Titles are important to Google
Don’t worry if it is not fully clear to you why page titles play an important role for your site. Look at page titles like this: Like a book a website has pages. Pages in a book have titles and each page of your website should have titles too. Google will use the title of your page as the header which is displayed in Search Engine Results. As we said at the beginning; Titles are important to Google and Google recommends that we should make use of them. People will click on Listings which have an informative and interesting title
Footer Links and Navigation are essential – but NOT in FLASH
Some web design companies trying to sell the idea to business owners that Flash is a MUST and that this is such a great technology that they simply must have FLASH on their website, especially for their navigation.
NOTHING could be further from the truth. Flash on your website can give you and your site visitors more problems than you can imagine. If you cant resist the temptation to have FLASH on your website, insist that your web designer places a static navigation structure on your site as well. It is true, that Google is beginning to be able to read Flash Files, but Search Engines are still millions of miles away from truly being able to read Flash like a normal text file.
Is it worth taking the risk that your website will not be indexed by Google just because you have no static navigational structure on your site? We don’t think so. If you would like to improve your website why not give us a call. You may be surprised at what we can do for your site.
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