90% of business websites never work! Why?

It is probably the most frequently asked question by new site owners who have just spend a considerable amount of money on their website and often after many months of waiting fail to see their site anywhere near the top of the ranking tree. There are of course many possible reasons and it would be impossible to even begin to list them all. However if one discards the individual reasons why a site failed to achieve top ranking positions, the responsibility then ultimately stops with the person or persons who designed the site.

Once upon a time it was enough for a web designer to make a pretty looking site and that then being all that was required. However times have changed and judging by the amount of poorly designed and constructed websites around, the skill of some of the people designing websites has not moved with the times. No offence to the many good professionals who are creating quality web products for their clients. The truth is that there are more badly designed sites in existence than good ones. So what does that prove? Put simply, there are more bad web designers around than there are good ones. The evidence is in plain view in front of us all, the web is full of substandard sites and someone must have designed them.

We take a very simplistic view. If you are getting ready to get quotes for a new website, ask for a design and ranking guarantee!  Ask for a full Money Back Guarantee. 

Your new site MUST achieve a page 1 Google Ranking Position for a minimum of 5 Search Phrases relevant to your business. Ask for the breakdown of figures which prove how many times a particular Search Phrase has been used on average over the last 12 month. Don’t accept obscure Search Phrases nobody uses. Google does provide accurate figures which are freely available. Ask to see them and select your Search Phrases accordingly.

If you follow these few simple rules you will save yourself a lot of aggravation and money. Nobody would buy a car without an engine. Why should you spend your money on a website which has no chance of being found? For any site to have the chance to attract business and clients it needs to be seen and it needs be found. Getting the clients site on page 1 of the world’s most popular Search Engine should be an accepted Standard for anybody offering websites to customers.